The advertising industry is in a state of flux.
In an age where we can choose what media we consume
the traditional channels of TV, press and poster are no longer always the most appropriate
for a brand to reach its target audience.
As a result, global brands are opting to implement ever more inventive and original schemes
to get their products talked about.
Microsoft covered Manhattan in butterfly stickers,
Volkswagen made a Polo out of ice and parked it on a London street,
and Adidas suspended two footballers high above the streets of Tokyo for a death-defying kickabout.

examples  of  this book are being used today by big-name brands,
non-profit organizations and individuals to promote themselves, their ideas and their products.
Over 70 international campaigns are featured grouped according to their approach:
Stunts, Street Propaganda, Sneaky Tactics, Site-specific campaigns and Multi-fronted attacks.